Resistance fitness bands are used by sports enthusiasts to increase the body flexibility, strength, in processes of shaping and recovery. The bands employ the use of specific body parts and repetitive movements. The tension created by the stretched fitness bands alludes to the ultimate virtue requested by the neo-liberal society: flexibility. Acting as bending vertical and horizontal lines, the static bands create the word “FiT”, immediately validated by the checkbox.

©Vlad Brăteanu